Best seller. Since 1935

Since it’s creation, in 1935, Valstarino represents the essence of the sportswear industry, distinctly chic. A real true invention in the casual world of fashion.

At the beginning of 2000, the legendary “Valstar blouson” has been reinvented, keeping its peculiar characteristics: “full grain” suede leather, rib at the bottom, knit collar and cuffs and two patched pockets. Besides the more classic “regular” version there is a new “slim fit” version, for the lady as well.

Identity and recognizability that, still, makes Valstarino an unfailing garment in men’s wardrobe who likes to be fashion and updated, combining with fashion the comfort of a garment created for the metropolitan casual.

The Valstarino re-modernisation, today, express itself in a fusion collection with its own proper identity but based on the story that made it so popular. A reinvention also in the fabrics, a creative image where the contemporary man can always find an alternative stylistic idea.

70 years of Valstarino, marked by the common and irremissible sign of the Made in Italy: characteristic that can not be disregarded for a successful product. Not only! 70 years of imitations, which have further contributed to make Valstarino il primo, l’originale, l’autentico.( the first, the original, the authentic)

La reinvenzione del Valstarino, oggi, corrisponde a una collezione fusion che ha una propria identità ma che si basa sulla storia che lo ha reso celebre. Una reinvenzione anche nei tessuti, un’immagine creativa dove l’uomo di oggi trova sempre un’idea di stile alternativa.

Settant’anni di Valstarino, caratterizzati dal denominatore comune del Made in Italy: caratteristica imprescindibile per un prodotto di successo. Non solo: settant’anni di imitazioni, che hanno contribuito ulteriormente a fare di Valstarino il primo, l’originale, l’autentico.

Valstarino has been included in the show “99 ICONS. From sign to dream”, a tribute to the Italian design, opened in Bergamo and then moved to Milano and Brescia.

99 masterpieces of design known and “used” all over the world, part of our lives year after year, as expression of the continuous evolution of contemporaneity.

Valstarino,thanks to its appeal naturally contemporaneous, is one of those cult objects. After 70 years is still the first, the original and the authentic.